It's time to raise your brand to equal your ambition. This is the moment to challenge the slick boredom of typical web and print copywriting. You deserve words that startle and stick, that tell and tease, that make your marketing work harder. Together, we will find your story and dramatize your difference.

What's your story?

You're not Acme Inc. You've got a great product, created and delivered by a skilful and engaging team. You consider yourself different from your competitors, better than that noisy rabble of pretenders. But why? But how? But really? That's the story you need to tell. And you need to prove it, not just claim it. This will be a non-fiction story. It's not in your annual report, it's not hiding in some spot-varnished marketing brochure. But it's there, somewhere. Maybe in a customer comment, maybe in an employee memory, maybe just as a twinkle in your founder's eye. But it's your reason for being, the reason you put up with a 2 hour daily commute and the bad drip coffee, and it's the reason a new generation of customers will want to give you money. So what's your story? Is it unbland? 

 
 

Words that work.

With over 25 years of response-driven copywriting experience, I can apply the rigour of results, of test and learn, of cells and segments to improve your communications. When you need your marketing to work harder and more effectively, you don't need pretty wordsmithing, you need words that work. Let's make every syllable count towards a sale, a donation or a lead. 

Brand isn’t a mythology…it’s a foot in the door.

Everyone's got an opinion about branding. Which is appropriate, because that's what it's all about. Your brand is what people think about your company. This opinion (or reputation) is polished or tarnished by everything you do, big or small:  ads, website, brochures, even your email footer and corporate voicemail tree. It’s a quick summary of what you stand for…and if it’s well managed, it’s a great start to your sales process. So let's start unblanding.